Lifestyle fitness not fitness fads
Through research with women all over the UK, Jenny and Sarah discovered that there are many barriers to exercising at home – equipment is often bought with the best of intentions before being relegated to the loft, garage or spare room after just a handful of uses. Often this is because of how it looks (who wants a treadmill in their living room?!) the bulky size or lack of instructional content.
Motivation can also be a huge barrier to exercise
Jenny and Sarah wanted to create equipment that is beautiful and exciting to use to make the experience so much more enjoyable. To embrace a fitter you, you need something that blends seamlessly with your lifestyle.
A labour of love
Many days, hours and weeks were spent researching, planning and risking it all to bring the Tuffit to life.
Attitudes to health and fitness are constantly changing but the Fit for Keeps philosophy is simple: exercise makes you feel great, if you feel great you look fantastic, which means you’re only ever one workout away from amazing.
Find your perfect Fit – for Keeps
Jenny and Sarah really hope to help women everywhere to achieve their fitness goals and to find their perfect Fit – for Keeps.
Jenny says: “Through my personal training work I know many different women but one thing is consistently true – they all have busy lives and struggle to fit it all in. The Tuffit is our way of removing some of the barriers to working out– and since it fits in any room, it’s a nice little reminder to lead a more active lifestyle! There are no excuses!”
Sarah says: “I eventually got tired of paying for gym membership but not managing to fit any visits in – especially after I had my two children. I really wanted something that I could do at home, preferably in front of the TV! The trouble is I don’t like having ugly bulky equipment around. So Jenny and I started talking seriously about developing a piece of gorgeous fitness furniture using interior design trends for inspiration. We hope you love it as much as we do!”